I remember the first time I got on a hoverboard, and believe me, I was in the middle of heaven and hell.
It’s easy to see the heaven part because there’s nothing more exhilarating than going at a high rate of speed, dodging and weaving through many objects as you seemingly float off the floor.
Make no mistake about it, hoverboards are not exactly hovering. It’s essentially a powered skateboard.
Still, we’ll take whatever we can get because the exhilaration of going from Point A to Point B at a high rate of speed is otherworldly. I describe it as heavenly.
Now, there’s the hell part as well because gravity can be a serious problem, especially if you knock over stuff that are heavy. You’d be surprised as to how injured you can get when you hit something at a high enough rate of speed.
This is why hoverboards can be very exhilarating. But you have to make sure that you are properly equipped against any untimely spills. Believe me, it’s only a matter of time until you spill.
You might be thinking that you’re the very best hoverboard rider. You might even think that these devices are the best thing since sliced bread, but believe me, there will be spills. It’s only a matter of time. So make sure you’re wearing the right protective gear.
Now, what does this have to do with your bed and breakfast operation in Ontario, Canada? Well, you have to understand that in any given market, there is always a tremendous amount of competition.
There is always no shortage of competitors looking to snap up the customers that you are looking for. This is especially true when it comes to high end customers who will pay top dollar for great accommodations.
So how do you get a competitive edge? How do you get noticed? How do you get over the competitors that are essentially gunning for the same people that you want to attract to your Ontario bed and breakfast?
Well, it’s actually quite simple. Either you offer different surroundings, you offer really rock bottom pricing, or you give them activities. Maybe you should offer the kind of hoverboard UK fans love.
Now, as I have told you, riding a hoverboard is one hell of an experience. I’m sure I’m not alone.
A lot of your visitors from all four corners of the globe would probably know what a hoverboard is. They probably would have some sort of idea what kind of experience they would get when they’re riding one.
Now, when you offer the kind of hoverboard UK fans seek or would love to ride, you add value to your accommodations. This may justify people to choose your establishment instead of other competing establishments.
Whatever the case may be, you need to increase your perceived value. And every little gimmick works. You need to try every little gimmick until you get the right formula. That’s how the game is played.
You have to understand that you operate in a market. The worst thing that you can do is to assume or somehow delude yourself into thinking that your bed and breakfast is so special, so different, and so unique that people would beat a path to your door.
Let me tell you, that kind of thinking has killed so many businesses, not just in Ontario, but all over the world.
Do yourself a big favor and step up to the plate and offer something distinctive so your business will be able to get a competitive advantage. That’s the bottom line.